I’m always looking for cool new ways to make my blogging and Social Media more efficient and effective. Recently, I rediscovered a free tool that I really love, but haven’t used in a while.
It’s called BufferApp (www.bufferapp.com). Don’t let the name fool you, it’s a website, not a phone app. When you create a free account, BufferApp allows you to link to your Social Media platforms and schedule posts for the future. As I read through my email and the blogs I follow, BufferApp makes it easy to share interesting links, upcoming events and helpful tips with my readers.
I found BufferApp a few years ago, and fell in love with it for several reasons.
1) It’s free! Of course, there are paid options, but if you are just starting out with your Social Media effort, the free BufferApp can get you started.
2) Did I mention that it’s really easy to use? There are plenty of tools available that will offer some of the same features, but I find BufferApp very user friendly. Setting it up and using it is effortless, so you can focus on finding good material to post instead of trying to figure out how to use the tool.
3) BufferApp has their own URL shortening tool that you can use inside the app. For those of you newer Tweeters, URL shortening is extremely important because a Tweet is limited to 140 characters. If you share a link, you’ll want to add your own comments as to why your followers should click through.
4) Even the free option has analytics that show you how your Tweets and posts perform. This is my favorite feature. When you post through BufferApp, you can see what kind of response you generated. Did readers click through? Did they retweet? Like it? When you open the analytics tab, you’ll see the analytics presented in an easy to read and understand format. That’s how I know that my followers respond to InfoGraphics most favorably.
5) Since I first signed up for BufferApp, they’ve added FaceBook, LinkedIn and Google+ options so that you can share posts there, too. They’ve done this while maintain the user-friendly interface that attracted me to them originally.
Do you have a favorite tool that makes your online life easier?