Ever wonder how celebrities develop such intense and loyal fans and followers? Is it because they have a unique quality that most of us don’t? They may or may not, but all of them know how to build a personal… Continue Reading
Why am I posing with the Buc-ee’s beaver? Because this local business in Lake Jackson, Texas has succeeded at what every business aspires to. Viral marketing has taken hold and created widespread brand awareness at the local, state and national… Continue Reading
When I got started on updating my blog, I was disappointed to find that one of my most popular blog posts about local business marketing had been lost somewhere along the way. Persistence pays and I found the original copy… Continue Reading
What’s the link between leadership and brand? How does this relate to your content marketing strategy? Watch this short video by Simon Sinek and share your comments below.
What makes a powerful personal brand? Think of someone who you know, either personally or through their business or media persona. What is it that creates their powerful brand? For many Americans, Oprah exemplifies a powerful personal brand. After all,… Continue Reading