Pay Per Click (PPC) marketing as one of the most viable methods for producing targeted leads.
Expert marketers understand that when used correctly, PPC can be an excellent tool for generating sales. Unfortunately, using PPC when you’re not sure why or how can be dangerous to your advertising budget!
What Is Pay Per Click Marketing?
Pay Per Click is an Internet advertising method where advertisers pay only when their ad is clicked on. The ads are placed strategically in sponsored search engine results based upon keywords and the price the advertiser is willing to pay for good placement regarding a relevant keyword. If this sounds complicated, it’s not really.
When a person searches for something on the Internet, search engine results present a long listing of websites that are in some way related to the keyword that has triggered those results.
Search results are going to bring up every website that is relevant to the keywords in the search These results are called organic search results.
You will also see some other search results, a row at the top of the search page, and vertically on the right side. These search results are ads that have been placed in these prime positions through Pay Per Click advertising.
The advertiser has paid to have their ad placed in these highly visible spots when someone searches for the keyword “lose weight quick.” These are called sponsored links, sponsored results, or sponsored sites.
PPC marketing can be an extremely effective method for promoting your business when the ads are well written, and readers are taken directly to your landing page(s) after clicking on your ad.
And because Pay Per Click ads are targeted with the use of keywords, the chances of converting to a sale are good!