Why am I posing with the Buc-ee’s beaver? Because this local business in Lake Jackson, Texas has succeeded at what every business aspires to. Viral marketing has taken hold and created widespread brand awareness at the local, state and national… Continue Reading
What’s the link between leadership and brand? How does this relate to your content marketing strategy? Watch this short video by Simon Sinek and share your comments below.
Creating your personal brand is more important than ever. Whether you are an aspiring entrepreneur, climbing the corporate ladder or simply trying to hang on the rung you’re currently on, a strong personal brand improves your chances of success. You… Continue Reading
Several weeks ago, I returned from a freelance writing assignment to find the skylight in my living room filled with a swarm of winged insects. I was, of course, horrified, and immediately thought of termites busily eating my home. Or,… Continue Reading