I was just catching up on this week’s blog reading and this article caught my eye. Daily, I am reminded that even though some new marketing and advertising delivery mechanism emerges and others disappear, eternal truths remain.
The writer focuses in advertising, but the same wisdom applies to marketing.
When I started my career, the Apple product everyone was talking about was the IIc. Since then, technology has transformed the way that messages of all kinds are delivered to consumers.
Read this entertaining article about some advertising basics that really apply to business in general throughout time.